Richard Branson: “Focus on the Essentials” #business

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To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.
The word essentials is defined as: a thing that is absolutely necessary.
In business the place that matters most is where our focus is so our energy can be spent on discovering ways to improve the structure of the business. Understand the “need” vs. “want” then take care of the task that gives the highest reward. Ask yourself “is this important?” Because what we do today matters! John C. Maxell touches on this in his book ‘Today Matters’ which I’m currently reading (which is awesome by the way). Sometimes our list of priorities need to be adjusted in order to complete the most difficult task first. This allows more value to come verses doing the easiest thing first on our daily list.
For an example:
Today’s List
1. Read a chapter in the book ‘Today Matters’
2. Edit photos for client
3. Follow up with new leads for potential client(s)
4. Website maintenance
5. Advertising business
And so on…
After looking at the list above, what would you push to the top? Maybe read a chapter last and follow up with new leads first? Or Edit photos, follow up with new leads, advertise, website maintenance, then read? Prioritizing what should be done first will allow more time to do other things later in the day. We don’t run out of time, sometimes we start too late on what is most important to complete. Be true to yourself and let the most difficult task be the first to tackle, especially if this assignment is going to benefit your day in the long-run. Even the bible says not to put off tomorrow what you can do today
Do not withhold good from those who deserve it,
when it is in your power to act.
Do not say to your neighbor,
“Come back later; I’ll give it tomorrow”-
when you now have it with you.- Proverbs 3:27-28
Stay close to the core of your ideas and the thing that is necessary to do in order to receive the results you’re looking for. Think this, “What I deposit today is what I’ll be able to withdraw later.” So like Richard said, “business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials!” It’s one thing to look the part, but doing the part is just as important. Think big, Learn, AND GROW. Always have the student mentality. Thanks for reading and have a great/productive day!

– Shemaiah

CEO at Shemaiah Production Studio, LLC Founder at Refocused Magazine

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